EMCA were consultants to GTB on the concept research and development for the GTB Fashion Weekend. We also helped with direct contacts, negotiation and delivery of international fashion icons like Julien Macdonald, Sam Fine, Dylan Jones, Caroline Rush and Tracy Reese.
The Fashion Weekend organized by GTB is a pioneering event geared towards identifying and bringing together the most promising and recognized fashion designers, brands and retail enterprises from across Nigeria to showcase latest trends and products to a large and diverse audience.
The event had top notch master classes manned by some of the fashion industry bests like Sam Fine, Dylan Jones, Oke Maduewesi, Claire Sulmers, Tracy Reese, etc. We had retail exhibitions and spectacular runway shows which was opened by the very talented Julien Macdonald who dresses A-list celebrities including Beyonce and Kim Kardashian.

This Consumer focused fashion exhibition was a meeting platform for all stakeholders in the fashion community and offered an extraordinary experience to all guests.